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Vertical Strategy Process
Attractive Vertical Analysis
Find the best vertical
TSG leverages its AIM platform to identify top performing verticals, based on criteria that is important to the client.
This data identifies custom, granular verticals based on metrics like:
Net Processing Revenue
Total Net Revenue
Volume Per Account
New Volume Added
Change in Retained Volume
Gross Volume Attrition
Sales Channel Utilized
Clients have the option to bypass step one if a target merchant vertical is already identified.
ISV List Curation
Find ISVs in the chosen vertical
TSG leverages its institutional insights and a variety of research techniques, such as interviewing and/or analyzing merchant stakeholders within target verticals to create a curated list of material market players within the target vertical.
The list looks at market-share leading companies as well as a variety of small/medium partners in the space. TSG provides the following:
Use data to succeed in the vertical
TSG’s Playbook includes a detailed target list, plus a strategic analysis on the vertical.
Includes step #2 items plus:
Market Share Indicators
Card Payment Capability
Other Verticals Served
Merchant market size & growth
ISV/Target Long Tail Concentration Analysis
Heat map of merchant concentration
Average acquiring profitability, attrition, residuals, merchant size, average ticket
Guidance on serving the vertical from a product and marketing perspective
Competitive view of the acquiring landscape
Vertical strategy tools
TSG’s ISV database encompasses 1,500+software providers across multiple vertical markets. TSG’s specialized research ability can curate custom ISV target lists.
TSG Associates, each with more than 25 years' of experience in the industry, come from executive management positions at leading payments companies
TSG’s proprietary Acquiring Industry Metrics (AIM) platform contains a wealth of performance analytics on approximately 4 million U.S. card-accepting merchants.
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I’m a believer in TSG’s vertical strategy process – it gave me a target list and it paid for itself.