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11605 Miracle Hills Dr. Suite 302

Omaha, NE 68154

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Your Mystery Shopping. Now.

TruShop is TSG's answer to mystery shopping engagements. TruShop allows you to see your business and your partners through the eyes of the merchant. The service provides an unprecedented look at how merchants view you and your competitors' businesses.

  • TSG's Primary Objective: Evaluate your organization from a real merchant's perspective in order to highlight weaknesses, disconnects, and lastly, opportunities to improve

  • TSG's Approach: Scalable, granular, and industry specific so no matter your focus, strategy, or tactics TruShop is there to make sure that every decision is made with the merchant in mind

  • TSG's Goal: Help your organization succeed in an exceedingly competitive and complicated market

Watch the short video to learn more about what makes TruShop unique.

TruShop Overview

TruShop partners with real merchants to help you make changes to create better experiences and solutions. Do you know how prospective merchants view you?

Evaluation and Testing - TruShop

Evaluation and Testing

TSG is capable of evaluating and testing several types of businesses and business partners:
  • Acquirers
  • Banks
  • Point of Sale
  • ISVs
  • Resellers
  • ISOs
  • Gateways
  • Shopping Carts
Merchant Perspective - TruShop

Merchant Perspective

TSG can test various sales channels and initiate sales processes from the perspective of various merchants:
  • eCommerce
  • Start-up
  • Restaurants
  • Retail
  • Hospitality
  • Salon
  • Fitness
  • Healthcare
  • Education
Insights - TruShop


TSG can evaluate the capabilities, services, responsiveness and overall perceptions:
  • Customer Service
  • Risk/Underwriting
  • Integration
  • Onboarding Processes
  • Application Processes
  • Merchant Experience
  • Product Features
  • Product Capabilities
  • Social Media Tracking

TruShop Can Help

By leveraging real merchant data, TSG’s TruShop can reconstruct, record, and improve sales and customer interactions to help leadership craft the perfect merchant experience. Download TSG's Market Intelligence Overview to learn more about about TruShop and other offerings.

Please email MI@THESTRAWGROUP.COM or call 402.964.2617 to schedule time to talk about your needs.