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Using a unique combination of research, industry expertise, and deep analytics, The Strawhecker Group's (TSG) Market Intelligence team strives to provide clients with the strategic support needed to guide decision-making, increase profits, and accelerate growth.

In the last few years, the Market Intelligence team has completed 150+ analyses on the global payments landscape, uncovering hundreds of thousands of data points.

There are a number of occasions where market research is appropriate:

  • When your firm is launching a new service
  • When you're looking to select verticals to concentrate/specialize in
  • When your firm is seeing a diminishing market share
  • When your industry environment is changing
  • When your firm needs to accelerate growth

Watch the short video to learn how TSG's Market Intelligence can provide high ROIs.

Market Intelligence Services

The following section covers high-level details about TSG's Market Intelligence services. The depth of these services is built on analytics and deep industry knowledge

Custom Research

The payments industry is in a state of flux with changes in consumer and merchant trends, tactics, products and players.

The Customized Data You Need

TSG has the capability to research and prepare any statistics, trends, articles, legal cases, or reports needed by clients

Why Market Intelligence Support?

  • Most organizations see the highest ROI on market research for product launches, identifying new opportunities, reducing risk, strategy and investment identification
  • Non-existent/fragmented internal market intelligence support
  • Custom market data need that internal resources can't meet
  • Stretched internal resources
  • Tap into external industry expertise

TruShop

TruShop is TSG's answer to mystery shopping engagements. TruShop allows you to see your business and your partners through the eyes of the merchant. The service provides an unprecedented look at how merchants view you and your competitors' businesses.

  • Evaluation and Testing: TSG is capable of evaluating and testing several types of businesses and business partners
  • Merchant Perspective: TSG can test various sales channels and initiate sales processes from the perspective of various merchants
  • Insights: TSG will evaluate the capabilities, services, responsiveness and overall perceptions through the eyes of a merchant

TSG's primary objective for all TruShop engagements is to evaluate your organization from a real merchant's perspective in order to highlight weaknesses, disconnects, and lastly, opportunities to improve.

On-Demand Intelligence

Quick access to vita data and expert insights, without the red tape of procurement, is crucial for a company to get ahead of competition and fine-tune strategies.

With a pre-purchased bank of on-demand research hours, client's can use time when they need it, how they need it. Clients often use time for webinars, education sessions, phone consultations, and one-off research requests.

On-Demand Benefits:

  • Timely Expert Insights
  • Access to TSG data
  • Priority in TSG's project queue
  • Procurement avoidance
  • Convenience and flexibility

eReports Subscription

Tap into TSG's thought leadership with an eReports subscription, which provides direct insight into TSG’s view and analysis of the payments industry, existing and new players, products, services, international insights, and emerging trends.

An eReports subscription is key for any company that touches the industry:

  • Exclusive Insights: The majority of eReports published by TSG's Market Intelligence team are exclusive to subscribers 

  • High Subscriber Retention: With a rate of over 95%, TSG's eReports subscription provides unparalleled value year after year

  • Cost Effective: TSG's subscription offsets the cost of purchasing multiple one-off reports to provide access to everything you need, when you need it

Card networks, merchant acquirers, payment gateways, payment processors, technology providers and private equity firms (to name a few) have all found company-wide value in eReports. Learn more about TSG's eReports subscription.

Vertical Strategy Playbook

Is your ISV strategy keeping you up at night? Go to market strategies are changing - TSG has the tools to help your company plan and execute an effective strategy. 

Process

  • Attractive Vertical Analysis - TSG leverages its AIM platform to identify top performing verticals, based on criteria that is important to the client
  • ISV List Curation - TSG uses its institutional insights and a variety of research techniques, such as interviewing and/or analyzing merchant stakeholders within target verticals to create a curated list of material market players within the target vertical
  • Playbook Creation - TSG's playbook includes a detailed target list, plus a strategic analysis on the vertical

TSG's ISV database encompasses 1,500+ software providers across multiple vertical markets.  Learn more about TSG's Vertical Strategy Playbook.

 

PaymentsPulse

A successful survey requires a high level of skill and attention to detail. TSG offers a wide range of professional survey services, from scripting to custom analysis. We can help you get the most insights from your survey projects.

Survey Expertise:

  • TSG's seasoned payments industry professionals have the ability to collect and analyze data directly from consumers, merchants, and other payment related entities
  • The team is experienced in quantitative and qualitative methods, multiple data-collection modes, statistical techniques and report creation

Customer Experience Measurement Program:

  • TSG offers services to benchmark and manage the loyalty of a firm's relationships 
  • Used as a proxy for gauging the customer's overall satisfaction with a company's product or service and the customer's loyalty to the brand

Payments University

TSG's in-house team of payments industry experts, researchers and content developers can create insight-rich, aesthetically professional webinars, infographics, and whitepapers to help with your company education and knowledge efforts.

Efficient and Comprehensive:

  • TSG is able to write, design and present content that will educate your employee base
  • On-site workshop on payments industry fundamentals and emerging trends is supported through this service as well
  • Designed for employees of companies for which the efficient structure and handling of payments is mission-critical 
  • Perfect for new employees as well as those who need to know more about the payments industry

Brand Influence

TSG's trusted brand can support your marketing and sales activities.

  • Custom Webinars: Drive product awareness, lead generation, customer acquisition and customer loyalty through "special event" webinars that can afterwards reside on your website. TSG's flexible, full-service webinars match independent, industry-specific research with your products and services - pairing education with marketing efforts.
  • Sponsored Whitepapers: Leverage TSG's reputation as an independent third-party research and advisory firm to validate your product, service or technology offering. TSG can build a customized whitepaper, or even overlay custom ad-hoc research to achieve specific objectives.
  • Report and Content Licensing: Licensing allows you the right to distribute TSG reports to customers, prospects and media for promotion of our brand. TSG can tailor licensing options to fit specific needs.

TruShop

TruShop is TSG's answer to mystery shopping engagements. TruShop allows you to see your business and your partners through the eyes of the merchant. The service provides an unprecedented look at how merchants view you and your competitors' businesses.

  • Evaluation and Testing: TSG is capable of evaluating and testing several types of businesses and business partners
  • Merchant Perspective: TSG can test various sales channels and initiate sales processes from the perspective of various merchants
  • Insights: TSG will evaluate the capabilities, services, responsiveness and overall perceptions through the eyes of a merchant

TSG's primary objective for all TruShop engagements is to evaluate your organization from a real merchant's perspective in order to highlight weaknesses, disconnects, and lastly, opportunities to improve.

On-Demand Intelligence

Quick access to vita data and expert insights, without the red tape of procurement, is crucial for a company to get ahead of competition and fine-tune strategies.

With a pre-purchased bank of on-demand research hours, client's can use time when they need it, how they need it. Clients often use time for webinars, education sessions, phone consultations, and one-off research requests.

On-Demand Benefits:

  • Timely Expert Insights
  • Access to TSG data
  • Priority in TSG's project queue
  • Procurement avoidance
  • Convenience and flexibility

eReports Subscription

Tap into TSG's thought leadership with an eReports subscription, which provides direct insight into TSG’s view and analysis of the payments industry, existing and new players, products, services, international insights, and emerging trends.

An eReports subscription is key for any company that touches the industry:

  • Exclusive Insights: The majority of eReports published by TSG's Market Intelligence team are exclusive to subscribers 

  • High Subscriber Retention: With a rate of over 95%, TSG's eReports subscription provides unparalleled value year after year

  • Cost Effective: TSG's subscription offsets the cost of purchasing multiple one-off reports to provide access to everything you need, when you need it

Card networks, merchant acquirers, payment gateways, payment processors, technology providers and private equity firms (to name a few) have all found company-wide value in eReports. Learn more about TSG's eReports subscription.

Vertical Strategy Playbook

Is your ISV strategy keeping you up at night? Go to market strategies are changing - TSG has the tools to help your company plan and execute an effective strategy. 

Process

  • Attractive Vertical Analysis - TSG leverages its AIM platform to identify top performing verticals, based on criteria that is important to the client
  • ISV List Curation - TSG uses its institutional insights and a variety of research techniques, such as interviewing and/or analyzing merchant stakeholders within target verticals to create a curated list of material market players within the target vertical
  • Playbook Creation - TSG's playbook includes a detailed target list, plus a strategic analysis on the vertical

TSG's ISV database encompasses 1,500+ software providers across multiple vertical markets.  Learn more about TSG's Vertical Strategy Playbook.

 

PaymentsPulse

A successful survey requires a high level of skill and attention to detail. TSG offers a wide range of professional survey services, from scripting to custom analysis. We can help you get the most insights from your survey projects.

Survey Expertise:

  • TSG's seasoned payments industry professionals have the ability to collect and analyze data directly from consumers, merchants, and other payment related entities
  • The team is experienced in quantitative and qualitative methods, multiple data-collection modes, statistical techniques and report creation

Customer Experience Measurement Program:

  • TSG offers services to benchmark and manage the loyalty of a firm's relationships 
  • Used as a proxy for gauging the customer's overall satisfaction with a company's product or service and the customer's loyalty to the brand

Payments University

TSG's in-house team of payments industry experts, researchers and content developers can create insight-rich, aesthetically professional webinars, infographics, and whitepapers to help with your company education and knowledge efforts.

Efficient and Comprehensive:

  • TSG is able to write, design and present content that will educate your employee base
  • On-site workshop on payments industry fundamentals and emerging trends is supported through this service as well
  • Designed for employees of companies for which the efficient structure and handling of payments is mission-critical 
  • Perfect for new employees as well as those who need to know more about the payments industry

Brand Influence

TSG's trusted brand can support your marketing and sales activities.

  • Custom Webinars: Drive product awareness, lead generation, customer acquisition and customer loyalty through "special event" webinars that can afterwards reside on your website. TSG's flexible, full-service webinars match independent, industry-specific research with your products and services - pairing education with marketing efforts.
  • Sponsored Whitepapers: Leverage TSG's reputation as an independent third-party research and advisory firm to validate your product, service or technology offering. TSG can build a customized whitepaper, or even overlay custom ad-hoc research to achieve specific objectives.
  • Report and Content Licensing: Licensing allows you the right to distribute TSG reports to customers, prospects and media for promotion of our brand. TSG can tailor licensing options to fit specific needs.

Custom Research

The payments industry is in a state of flux with changes in consumer and merchant trends, tactics, products and players.

The Customized Data You Need

TSG has the capability to research and prepare any statistics, trends, articles, legal cases, or reports needed by clients

Why Market Intelligence Support?

  • Most organizations see the highest ROI on market research for product launches, identifying new opportunities, reducing risk, strategy and investment identification
  • Non-existent/fragmented internal market intelligence support
  • Custom market data need that internal resources can't meet
  • Stretched internal resources
  • Tap into external industry expertise

TSG Can Help

TSG's full-service market intelligence team can provide the timely support you need with extensive primary and secondary research, unmatched in the global payments industry. Download TSG's Market Intelligence Overview to learn more about each service.

Please email MI@THESTRAWGROUP.COM or call 402.964.2617 to schedule time to talk about your needs.

DOWNLOAD MARKET INTELLIGENCE OVERVIEW